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If the experience of exhibitors at the Sydney 2010 edition of Australian Shoe Fair is any indication, business in the footwear industry is alive and kicking, with many hailing the event one of the strongest in years.
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A new Australian footwear brand inspired by Latin American resourcefulness looks set to make a colourful addition to the shoe market. Ropes sandals are modelled on shoes typically worn in central America, made entirely of polypropylene rope.
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US brand OKA b. is taking on a tough market by launching in the homeland of the thong. However the brand is banking on some unique selling points to cut a swathe through the Australian thong market.
Sydney February 14 - 16, 2010: FASHION EXPOSED returned to the Sydney Exhibition Centre with the same burst of excitement and enthusiasm felt 20 seasons ago at the fairs
inception.
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Gold Coast based distributor Natalie Lomas was touted as one of the strongest draw cards at the Australian Shoe Fair - which wrapped up yesterday - launching globally renowned label Rockin' Reptile to an Australian footwear market hungry for the brand's unique style.
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A new Victorian thong brand has hit the market offering two key points of difference; funky adornments... and an environmental conscience.

Sydney shoe player Billie Group is making waves in women's footwear with the recently launched Billini brand. Now in its second season, Billini has extended the company's offering to target the high fashion women's market.

Scholl Orthaheel is set to promote its latest offering targeting the ladies' footwear market this month. Retailing for $129.95, the Cork Sandal range comprises five different designs in genuine leather; Kate, Sara, Jane, Jenny and Lisa.

New kid on the footwear block Chillikids is returning to the Australian Shoe Fair with an expanded brand offering, following its launch last year. Chillikids founder Bettina Parker confirmed the brand had witnessed strong demand for its kids' sneakers since launching in summer 2009.

Minime Sydney is taking strides in its bid to target the adult market. Having started life as a children's range, the brand now offers a line of "grown up" shoes, with gladiator sandals topping the bill amid a range of on-trend styles.