Minx’s unique footwear statement

29 June 2010

A regular exhibitor at Australian Shoe Fair, it seems New Zealand women's footwear brand Minx rarely puts a foot wrong. Built on a reputation for innovation and individuality, the Minx brand will no doubt surprise and delight buyers looking for something with a bit of that ever elusive ‘edge'.

Bursting with colour and crafted from luscious leathers of the highest quality, quirky adornments, eye-catching sculpted heels and a strong sense of form and design are the keynotes of the unique Minx brand.

Pushing boundaries from the outset, Minx co-founder Cushla Reed's first footwear collection was launched in 2001 using New Zealand Moki fish skin, thereby achieving a global footwear first.

The brand has also used native Paua shell and innovative wool mixes in its footwear, sparking unparalleled media interest that has catapulted it into the big time. Created in a spirit of creativity and uniqueness, Minx's range releases always promise the market footwear that is "funky, feminine and beautiful" as well as being eternally innovative.

With onshore facilities including a factory in New Zealand's Waikanae, the Minx founders can be assured of keeping close to production, thereby ensuring the highest levels of quality and finish. By extension, Minx buyers ensure that their ranges are ever fresh and exciting, targeting discerning, creative women with footwear that not only stands out from the crowd but also stands the test of time.

To get a glimpse of Minx' unmatched qualities, visit the Minx stand at Australian Shoe Fair from 39-31 August at Melbourne Exhibition Centre.

www.minx.co.nz

 

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