US brand's unique take on thongs

2 March 2010


US brand OKA b. is taking on a tough market by launching in the homeland of the thong. However the brand is banking on some unique selling points to cut a swathe through the Australian thong market.

OKA b. shoes utilise the therapeutic principles of reflexology in their design, including an ergonomic foot bed enhanced with massage beads. Made from non-absorbent material that resists the growth of mildew, fungus and bacteria, the shoes are also odour resistant, waterproof, non-slip, vegan friendly and machine washable.

OKA b.'s key selling point is their fashion-forward styling however. Encompassing the full spectrum of styles from sleek mid-heel thongs and slides to modern ballet flats, the brand adapts runway trends and fashion looks to pamper feet all day through, from a morning at work, to an afternoon at the beach and even a night on the town.

Exhibiting at the Sydney edition of Australian Shoe Fair from 14-16 February, OKA b. representatives said the response of buyers to the brand was strong, confirming they had been "writing orders all day" when shoe fair representatives stopped by at their stand.

 

Comments

jeanettediss@gmail.com

I would love to be able to buy these shoes but having trouble finding a supplier that is not in the US. Can you help.

oliviamcdonough@hotmail.com

I saw these shoes at a shop in Yeppoon while I was there on holidays. Are there any distributors in Melbourne? Olivia

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